About the Study
Industry Data: National Association of REALTORS® (NAR) - This case study is based on insights from the National Association of REALTORS®' annual Technology Survey, which benchmarks technology adoption and identifies the top challenges facing real estate professionals today.
The National Association of REALTORS®' own research reveals a clear technology paradox: agents have tools, but they lack the *right* tools. While CRMs can store data, they can't perform the single most time-consuming part of the job: the relentless follow-up required to convert a lead. Deal Scale is specifically designed to fill this critical gap. Our AI platform acts as the intelligent, automated engine that your CRM is missing, handling all lead nurturing and qualification so your agents can do what they were hired to do: build relationships and close deals.
Business Challenges
- 1
Lead management and follow-up remain a top technological challenge for brokers, despite high CRM adoption.
- 2
While 46% of agents use a CRM, these systems are often passive databases that require immense manual effort to be effective.
- 3
Agents are equipped with tools for organization (CRMs) and closing (e-signatures), but lack technology for the crucial, time-consuming work in between.
- 4
The gap in automation leads to inconsistent follow-up, cold leads, and wasted opportunities.
Our Solutions
- 1
Advanced AI Automation for Lead Follow-Up
- 2
Fills the functionality gap in standard real estate CRMs
- 3
Delivers sales-ready appointments, not just raw leads
- 4
Reduces agent time spent on manual lead management
- 5
Seamless integration with existing sales processes
Business Outcomes
Closing the Real Estate Tech Gap
Deal Scale provides the missing automation layer that turns a simple CRM from a passive database into a proactive revenue-generating machine.
Increased ROI on Tech Spend
Maximize the value of your existing CRM and lead sources by ensuring no lead is ever dropped due to a lack of follow-up.
How It Works
Supercharge Your CRM
Enhance Your Existing Tech Stack
Deal Scale integrates with your workflow, acting as the action-oriented engine that your passive CRM lacks.
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